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Little Data – Data Capture and Segmentation Strategies for Cheapskates

9:00 AM–11:00 AM on Monday, Sep 16, 2013


Description

So, you’ve done all your lean startup homework and have yourself a nice set of actionable metrics mapped directly to your goals. Awesome! Gold star for you. But how do you capture the data you need to monitor and evaluate the metrics you’ve selected? Your web analytics team can help with that. Yay! Too bad you don’t have one. Boo. This session will cover tools for measuring the metrics important for your business, strategies for implementing them, and ways of managing the whole process on a budget and scale that makes sense for smaller companies.

Hosted By: Stephen Wang | Digital Marketing Manager at Qdoba and Recovering Web Analyst

Located at Galvanize - 1062 Delaware

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